A Letter from the Editor

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When we sent out the first month’s google form to crowdsource content (lazy!) from you all, a significant portion of you pulled me to ask “what does ‘smarm’ even mean?” Smarm (usually encountered in the more common adjective form, smarmy) is a combination of smug, self-satisfied, slimy, and sassy. Henry Coffey hit the nail on the head when he said “OH, used car salesman.” It’s not a great thing to be called. However, we at Smarm are reclaiming it! While we all can be a little used-car-salesman-y (hey, it’s advertising), more often, we are smart, scrappy, meta, stupid, and inside baseball pop culture fanatics. This rag is a monument to those parts of ourselves.

If you disagree: 

1) keep that to yourself!!
2) next time, reply to our google form. This is a cool publication because you make it cool. It would feel disingenuous, and the worst kind of self-congratulatory, to distribute something to the office that you all had no hand in creating. It’s our hope that you can pick this up and gather and giggle and see yourselves and each other in it (literally and figuratively). That’s all we owe to each other.

We love you. Stay smarmy (positive).

G.R.
Editor In Chief

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E.D.

Principal Designer